Deciding whom you should entrust with the exploitation of your rights is in fact a strategic choice. Exploitation is about developing and marketing your individual intellectual creations, endeavouring to achieve synergies with other properties, individuals, brands. It is also about the more mundane, yet vital aspects such as rights administration and monetization. Which part(s) of the value chain would you like to have under your direct control and which parts would you be willing to outsource. Also, which service providers are out there and how can they contribute to the value creation of your assets. In which aspects are they less equipped.